As their sophomore project, Never Going Back To OK hits Christian retailers across Canada, INO/Columbia Records’ band The Afters street week has been filled with a plethora of glittering reviews, viral video domination with “MySpace Girl”, as well as a No. 1 Christian CHR single with their title track. “Keeping Me Alive”, The Afters emerging single at Christian AC continues to gain support from key radio stations including KSBJ/Houston, KTSL/Spokane, KPEZ/Austin and KXOJ/Tulsa.

WWith prime placement on MySpace.com, YouTube, Seventeen.com, upcoming uses scheduled to appear on the TV GUIDE Channel website and E!, as well as a special MySpace bulletin sent out by former label mates the Jonas Brothers, The Afters viral video for “MySpace Girl” has already been viewed over 125,000 times on MySpace with an 86% rating, and over 16,000 times on YouTube where it has a 4 star rating and has been chosen as a favourite over 300 times. The Gospel Music Channel with host the television broadcast premiere the video on March 8th. To view the video, visit the YMZ Media section.

Never Going Back To OK is a culmination of all the buzz and excitement of the past three years for this emerging band. After receiving a Gospel Music Association Dove Award for Best New Artist of 2006, the band is back with a diverse record that is continuing to impress a wide rang of media, including the following:

”[Never Going Back to OK is]... a glossy collection split between catchy hooks and emotional hand-wringing on a dozen tunes… [T]he Afters deftly balance humor and sentiment on “Myspace Girl” ... the song is punchy and bright, and a sound that’s definitely worth pursuing.”
Performing Songwriter, March/April 2008

“An album full of infectious radio-ready, infectiously melodic, highly engaging tunes. The Afters have not only established consistency in the realm of pop songcraft, they have also created credibility as a band who make the most of dynamic, arrangement, and execution in connecting with their audiences musically and emotionally. Ultimately, The Afters reinforce the notion that they are a band with a ridiculous amount of potential to rule the radio but gently remind listeners that they’re more than that, as well.”
Popmatters

”... the band underwent a metamorphosis from unknown to unavoidable. Without straying too far from their roots, the Afters distanced themselves from the pack with this record.”
All Music Guide, 4.5 Stars

”... more diversity… never stagnant… you really can’t say enough about the improvement from first album to second album… with this album looks for them to become a full-fledged hit-making machine. Look out world, here come The Afters.”
Alternative Addiction, 4 out of 5 stars

The Afters will also be touring across the country throughout 2008 including headlining their own dates this spring and hitting the major summer festivals. Check out Never Going Back To OK on The Afters’ YMZ artist page.

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