Superchic[k] Goes Green With NBC Universal
Publish Date: Nov 05, 2007
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Superchick’s hit song Hero is currently featured in a new public service announcement (PSA) by NBC Universal. The “Green Is Universal” PSA announces the company’s more than 150 hours of environmentally themed content that will encompass all of NBC Universal’s divisions across multiple platforms from November 4th-10th, including NBC, MSNBC, Bravo and CNBC among others.
In addition to appearing on the NBC Universal television platforms, Universal Pictures will run the “Green Is Universal” PSA as post-roll on its online trailers during the programming week and as ads in theater lobbies.
The “Green Is Universal” PSA pairs major entertainment figures with Superchic[k]’s song including Alec Baldwin (30 Rock), John Krasinski (The Office), Robert Redford (The Sundance Channel), Meredith Vieira (Today), Howie Mandel (Deal Or No Deal) and Tim Gunn (Bravo).
The PSA can be viewed online here. The “Green Is Universal” website will be live soon at www.GreenIsUniversal.com.
Chicago-based Superchic[k] comprises sisters Tricia Brock (vocals) and Melissa Brock (vocals, guitar), Matt Dally (bass, vocals), Canadian Dave Ghazarian (lead guitar, vocals), Brandon Estelle (drums, vocals), and Max Hsu (keyboards/DJ). With five projects to date, Superchic[k] has sold upwards of 700,000 albums, and the group’s music has been heard in more than 60 different films and television shows. With literally hundreds of live performances on its resume, Superchic[k] has developed a well-deserved reputation as an incandescent and charismatic pop/rock phenomenon. The group is currently working on a new studio album to release spring 2008. For more information, visit the group’s YMZ artist page.
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