After releasing their debut This Is Who We Are in 2006, Run Kid Run is thrilled to release their sophomore project Love At The Core, which weaves ten exuberant pop/rock songs and the core message that a relationship with God is central to the essence of life.

“The world often gives love a different meaning than what was originally intended,” says Neil Endicott. “On this record we set out to find what love really entails. ‘Love at the core’ just nails the point that, in all situations, the heart of love always has to do with God.”

Produced by James Paul Wisner (Dashboard Confessional, Paramore) over a two-month stretch in Florida, the new release expands on what Run Kid Run started with its 2006 debut, which charted the radio hits “We’ve Only Just Begun” and “Sing To Me”. Both tracks gained exposure in American Eagle and Hollister stores and on daytime television, and led fans to sample the band’s songs nearly one million times on their web site.

Showing the unique range of Love at the Core’s theme, “One In A Million” effectively repeats the lyric about how life explodes, this time in relation to romantic love that honours God. And what might at first seem like boy-girl love songs are actually powerful praises to God alone on “My Sweet Escape” and the should-be smash “Fall into the Light”.

Indeed, Run Kid Run was born out of a culture where music does most of the talking. Each member came up drawing inspiration from the rich well of young alternative bands signed to Tooth & Nail Records. Neil Endicott, David Josiah Curtis, and Matt Jackson first signed to that label as Side Walk Slam. Paul Stewart joined later having played with acclaimed independent act Slingshot57.

Run Kid Run is currently on the Hawk Nelson Green T tour. The band will continue playing for fans nation-wide throughout the next coming months and summer festivals. For more information on Love At The Core, visit Run Kid Run’s YMZ artist page.