With offers from nearly every label in town, Flicker Records is excited to announce that they have signed indie-pop/rock band NeverTheLess and the September 19th release of their debut, Live Like We’re Alive.

“I heard seeds of greatness on the band’s indie EP, along with an honesty and passion in Josh’s voice that immediately got my attention,” remarks Blaine Barcus, VP of A&R for Provident Label Group. “I felt that same honesty and passion upon seeing their show. Nevertheless is a band of guys who are determined to make great music, but equally determined to communicate hope in a culture spinning out of control.”

It is this determination that gives NeverTheLess an asterisk amidst their contemporaries in indie pop/rock. At first listen they would fit nicely in the vein of such bands as Jimmy Eat World, Further Seems Forever, and Cartel, except for one difference: Their songs deal in as much spiritual substance as they do in relationship experience. On Live Like We’re Alive, the band delivers diversity in emotion as well as depth in empathy, which are traits that are seldom found in the current rock context.

“These aren’t just songs to soothe breakup sores or to feed the fires of crushes; they are also songs to mend deeper wounds,” comments lead singer and one of the band’s primary songwriters, Josh Pearson. “We chose to explore the entire spectrum of emotions on this record, not just teenage heartache.”

At the heart of the album is an energy created by a dynamic between high and low, verse and chorus. Pearson’s voice soothes as soft moments give way to explosive guitars and driving beats. Structure is simplified without being compromised, to complement songs as a whole, and in the end, the album as a whole. Each instrument is but one variable in a song. Each song is a variable in the album, and the album itself is a variable in the equation of changing the listeners that NeverTheLess touches with the music itself.

“Our producer, James Paul Wisner (Underoath, Dashboard Confessional) really took the songs to a higher place,” continues Pearson. “It was also great to co-write with Kevin Kadish (Stacy Orrico, Rob Thomas, Jason Mraz) on several tracks. Recording the album was a process that really stretched us to our limits, but we came out sharpened on the other side. We have never worked so hard on anything in our whole lives. I feel like the process reaffirmed our reasons for doing this, because we had to give our all or go home.”

“Flicker couldn’t be happier about working with NeverTheLess,” said Troy Vest, VP Marketing and Artist Development for Flicker. “They fit in exactly with what we as a label strive for, and that is to provide amazing art from individuals that have something solid and meaningful to say to today’s world. These guys are passionate, talented and ready to work, and so are we!”

NeverTheLess’ first radio single (and music video), “The Real,” will hit radio this month, with the video following in early August, and having hit several summer festivals already, the band will continue to hit the road on Shoutfest dates and the Accelerate Tour this fall with two other new bands turning heads, Decyfer Down and Red.

Stay tuned to YourMusicZone.com for more information on NeverTheLess and their debut project.

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